The average product label contains over 500 words and can take more than 2 minutes to read. If you read just 10 labels on your next shopping run, you’ve just spent 20 minutes reading 500 words that you probably don’t even understand (how many of us know what Monoammonium Glutamate is?)

In the spirit of not wasting your time, here’s 5 things you can do in less than two minutes (all of which are more fun than reading a label).

1. Get Inspired by 40 different speeches from 40 different movies

2. Walk 166 meters

The average walking pace is about 4.9 km/h or 166 meters in 120 seconds.

3. Listen to “I’m Just Happy to Dance With You by” The Beatles

4. Take the tube from Borough Station to Elephant & Castle – in exactly 2 minutes. 

Station to Station in 120 seconds!

5. Use Giki and simply scan the barcode and discover what truly matters to you without having to read the entire label.

Want to know if your products contain harmful chemicals or additives? Want to avoid purchasing items that have been tested on animals? Or are you looking for organic and healthier food options?

Giki helps making shopping decisions easy. All you have to do is scan the barcode and discover products that are fairer, healthier and more sustainable. Giki is now free to download from the app store in iOS. Click here to get it now!

For more information on Giki, how we rate products, and how our badges work, please visit,