The idea for Giki came in 2016 when co-founders, and husband and wife, James and Jo Hand were continually struck by how they, their friends and many people they spoke to were struggling to find products that aligned with their own values. Giki was then started in 2017 with an aim to build a prototype to see if there was an simple, intuitive way to link people directly to information that they cared about beyond price and brand. After a successful beta the launch for Giki’s app was then ready for Spring 2018.