That is totally up to you. Some people look at all the badges, some have a particular favourite and some look at all of them but know there are one or two badges that are “must haves”. The idea behind Giki is to allow users to buy inline with their own values and beliefs.

However, following feedback from our users we introduced “Hero Products” in August 2019 with the aim of combining badges to find the most sustainable and healthy products in the UK supermarket. Buying a basket of these products should help people to reduce their environmental impact compared to the average.